A business thank you card should say thank you plainly, name one specific thing the customer did, add one human line, and end with a first name. Keep it to three or four sentences.

The four parts

  1. Thank them. "Thank you for your order."
  2. One specific thing. The product, the project, the day they visited.
  3. One human line. What you hope, or what you noticed.
  4. A first name. A person signs it, not a team.

Leave out the sales pitch. A discount code turns a thank-you into an ad.

Four notes to copy

  • "Thank you for choosing the walnut desk, Priya. I hope it gives you years of good mornings. Sam"
  • "Thank you for trusting us with your kitchen. It was a joy to see it come together. Ravi"
  • "Thank you for coming in on Tuesday. I hope your knee feels better soon. Dana"
  • "Thank you for the referral to your sister. That means a great deal. Lee"

More are in business thank you letter examples.

Sending them without the typing

Our cards go out one per order from a connected store (Shopify, WooCommerce, Stripe, a CSV or sheet, or a CRM). A real pen writes the note in black ink on a 6 by 4 inch card, and the customer's name and address go on the envelope. You write the note once. See customer thank-you cards for how it works.