Guides

What to write, how to send it, and why it lands.

Short, checked guides on postcards and handwritten cards, with the postal rules, the wording, and the numbers behind them. Every article says who wrote it and when it was last checked.

Writing and sending a postcard

The layout, the wording and the address, for anyone sending one.

Shops, restaurants and hotels

Thank-you cards for customers, guests and members.

Sales, finance and property

Notes that follow a sale, a policy, a loan or a closing.

Clients and patients

Birthdays, finished jobs, weddings, dental visits and sympathy.

Teams, donors and the holidays

Appreciation, promotions, donor thanks and season's greetings.

Festivals and family far away

Diwali, Eid, Lunar New Year, Rakhi and Hanukkah, and cards to family abroad.

Birthdays, weddings, funerals and teachers

What to write for the people and moments in your own life.

Handwritten mail for business

What it costs, what it does, and how to send it from your shop or CRM.