direct mail automation

direct mail automation,
written by a real pen.

Direct mail automation sends a piece of post when something happens in your tools, with nobody stuffing envelopes. Here that post is a card a pen writes in ink.

$5.15 a card, plus delivery.

Paper-craft illustration of addressed, stamped envelopes on a small conveyor belt moving towards a red post box
You set the rule once. Each card is still written by the pen.

How it works

  1. Step 1

    Save a card

    Pick a design and a handwriting, and write the words once.

  2. Step 2

    Choose what sends it

    A won deal, a paid order, a new row in a sheet, or a date.

  3. Step 3

    The pen writes it

    Each card is written in black ink and addressed.

  4. Step 4

    We post it

    It is handed to the post within 3 business days, and you can follow it in your dashboard.

What can send a card

Start from the tool you already use.

  • A CRM

    HubSpot workflows. Pipedrive, Zoho CRM, Attio, monday.com and Close when a deal is won. Keap when a tag is applied.

  • A shop

    Shopify, WooCommerce and Stripe send a card for each paid order with a shipping address.

  • A sheet or a list

    Watch a Google Sheet and every new row gets a card, or upload a CSV.

  • A date

    Schedule a saved card for a birthday, an anniversary or a customer milestone, and repeat it each year.

  • Anything else

    Any tool that can post to a webhook can send a card. So can n8n, or your own code through the API.

Every card can name its person

[Name] fills in on every route. A list, a Google Sheet, a webhook or the API can fill any other placeholder, so one card says something different to each person. A card still showing a bracket is refused, never written.

You write
Dear [Name], I hope the [Product] is treating you well.
The pen writes
Dear Priya, I hope the walnut desk is treating you well.

Price

$5.15 a card, plus delivery. No subscription. From 50 cards, from $4.63 a card down to $2.57 a card at 5,000+ cards, agreed on a call.

Delivery

Posted from Bangalore, India. Usual windows, not promises:

Usual delivery window by destination
United States8-15 days
UK7-14 days
Australia8-15 days
India3-7 days

Questions

Is this direct mail automation software or a service?
Both. You set the rules in your account, and we write, stamp and post every card. There is no printer or mail house to arrange.
Can it send printed postcards or flyers?
No. We only send handwritten 6x4 inch cards. For flyers to a whole neighbourhood, a print shop will suit you better.
Can each card have different words?
Yes. Write [Name] in the message and every route fills in the person's first name. A list, a sheet, a webhook or the API can fill any other [placeholder] too.
How fast does a card go out?
Within 3 business days of the trigger. Then it travels as ordinary post from Bangalore, India, so it suits a thank-you better than a time-limited offer.

Related: Programmatic and triggered direct mail · Direct mail from your CRM · Direct mail API · Automated handwritten cards · Handwritten direct mail

Automate your first card.

Save one card, connect one tool, and try it on a small group first.

Set up your first automation